San Francisco is no longer the forgotten city of Fashion, rather a city that has managed to change the face of a typical Fashion Week into a very unique week including technology, a focus on emerging designers and businesses, and a sense of personal motivation, appropriately San Francisco Fashion Week (#SFFW)
San Francisco Fashion and Merchants Alliance, Inc. (SFFAMA), hosts a weeklong series of events in social conscious yet trendy locations with attendees of all kinds ranging from fashionistas to engineers.
The week began with the Opening Reception kicking off the week’s events at Mercer. Attendees were invited to get excited about the week’s events, get to know the designers a bit more intimately, and be fashionable. It continued with a Fashion Tech Expo, featuring a mix of fashion app/mobile developers, wearable tech designers, and fashion startups in one setting to mix and exchange ideas. Thereafter, the week progressed with a Retail Tech Summit and Fashion Bloggers Connect, bringing fashion-tech enthusiasts, and social media mavens together.
Fashion Bloggers Connect highlighted the prevalence of fashion bloggers in the San Francisco fashion community showcasing a fantastic panel of SF-based Fashion Bloggers giving their “tell-all” of their inspirations behind blogging.
Finally, the fashionable weekend started with a three-part fashion show featuring designers and emerging designers of San Francisco strutting their ready-to-wear designs on the catwalk.
The Friday show featured four, very talented emerging designers: Lisa Oliveras, Jeaneen Brunch, California Crown Clothing & Yia’Re Couture by Area Kolubah. The former, Temple Bar, now turned ECO-SYSTEM, a very green-friendly, co-working environment was transformed into a catwalk for the evening.
Each designer showed us something completely different. Lisa featured her ode to the ‘basic black’; California Crown Clothing rocked a series of street-style men’s showing us how street fashion continues to evolve.
Jeaneen Brunck and Area Kolubah took a couture, and dressier take on their collection of stunning dresses both exhibiting completely different looks. Jeaneen Brunck focused on an edgier, yet feminine evening looks using darker tons and channeling a rock & roll vibe. Area Kolubah took her designs to another level using classic and sexy white as inspiration for a sexy, form fitting, perfectly hugging collection as she had models strut to hip-hop & r&b music. The collections of all designers involved in SFFW and was a sight to see, making the first night of fashion shows a hit.
The weekend continued with a two-part series of Ready-To-Wear collections featuring an extremely, talented group of designers exhibiting a range of design from conventional to non-conventional collections in support of emerging and online-based & wearable tech infused fashion in the Bay Area and beyond.
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